Research Solutions

Our Research Solutions team designs and delivers ad hoc and continuous research programmes that provide compelling insights and clear recommendations.

Commercially-minded, we embark on every project with a thorough review of the business and marketing objectives. This allows us to design the research to provide the maximum decision-making support. Because Bonamy Finch specialises in the dual disciplines of advanced analytics and research design and delivery, you can tap into the combined strengths of clever thinking and high quality programme management through a single, simplified relationship.

Our three-stage research programme methodology involves:

• Immersion – we explore the business objectives, market context and trends to discover what we need to know, what we know already, and determine the ‘insight void’ between the two
• Identification – we adapt our methodology, analysis and outputs to answer the marketing questions and achieve the objectives in the most efficient way
• Implementation – we provide all the tools needed to get maximum impact from your market research programme

We use data to tell a story that is relevant to your business and marketing challenges. Because our Research Solutions team works hand-in-hand with our Advanced Analytics team, we design our work with the analysis in mind and we can see exactly what is going on in the data throughout the process.

Your research findings are synthesised into clear, compelling and contextual reports and illustrations that give real direction on the key issues.

What are your market research objectives?

Define your broad target market
Segment your market
Understand category behaviour and attitudes
Identify early-stage innovation opportunities
Test NPD concepts or ideas
Optimise new products or services
Media planning for target segments
Enhance the customer experience
Position and manage your brand
Manage your product/service range